Scheduling for 2012! All US locations.
Costs are rising for traditional marketing methods which no longer work. So how do you drive more traffic to your Parade of Homes to show off those terrific builders? Since 88% of home buyers begin their search online, it makes sense to focus on web marketing.
By 2013 more people will be accessing the internet via their mobile devices than their desktop computers. Your Parade of Homes marketing plan would benefit from focusing on methods that are reaching your intended audience - online and mobile.
The following components include cutting edge marketing methods that will attract new home buyers, new sponsors, new members, and impress your current membership.
Virtual Parade of Homes Website and Virtual Tours
Each project receives its own Virtual Parade of Homes website which includes:
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Map of Parade/Showcase event live for one year (Parade of Homes example)
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Links to individual pages for each builder with virtual tours, home specs, bios, and contact information.
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Each home receives 4 virtual tours and 4 still images by professional photographer
QR Codes with Mobile Websites
Each home gets its own QR code that links to a mobile website. The code is used in printed ads so people can preview homes before they come to visit. Posters are provided for each home with its own QR code. After the event the codes are placed on the builder webpages on VirtualParade.net. Once the QR codes are scanned, the mobile website can be saved onto their mobile devices and shared over and over.
Mobile Websites
Each home receives its own mobile website which includes the builder bio, home images and stats, and contact information. Mobile websites are linked from the QR codes, or you can use our provided URL to share on your own website. The websites can be saved, shared, and reused all year long. 88% of people buying homes begin their search online. Your builders will be a step ahead! Type this into your phone to check it out http://l.virtualparade.net, or scan the QR code above.
Special Facebook Page
You receive a special personalized Facebook page for the event (and subsequent years to come). This is not your ordinary Facebook page. Each builder gets their own personalized page with bios, home images and stats and contact information. Just like a mini website! After the event, if the home has not sold, builders can post their open houses on the pages. See example Parade of Homes Facebook page.
SMS Text Messaging
Your visitors can use a special code, such as "home 1" and text to a special number, "12345" to vote for their favorite home. Just like American Idol! This creates a mobile list they are opting in to which your sponsors would be able to use as a marketing tool. For example, you can offer your sponsors one text message with a special to be sent to the list over the next three months. This is a very targeted market of people who are interested in buying a home. No other marketing is this specific! Your sponsors win and your visitors are part of a very special group.
